Blog Sisters:

Blog Sisters Names Elaine of KalililyTime
To New Position of President--Sessum to Remain as CEO


Blogsville, March 18, 2002 - Blog Sisters announced today that it has named Elaine of KalililyTime to the newly created position of President. Elaine assumes responsibility for overseeing Blog Sisters' most urgent priorities, among them furthering the hidden agendas of women bloggers, overseeing the organization's male relationship management (MRM) efforts, and improving the retention of the blog's ovulating, menopausal, and post-menopausal members. The blog's founder, Jeneane Sessum, will remain as CEO focused on figuring out exactly what the blog is about and arguing with anyone who disrespects it for its lack of focus.

"I'm delighted that Elaine will be adding her wit, level head, and lightning-speed typing abilities to Blog Sisters," Sessum said. "She brings great interpersonal and communications skills, and her CyberMom persona is respected far and wide. In short, she keeps me out of trouble."

In addition to her current responsibilities as a Blog Sisters contributing member, Elaine will spearhead the blog's e-business initiatives, which include hawking Blog Sisters mugs trinkets wherever she goes and coaxing her son and his friends to link to Blog Sisters, hoping for a lucrative payoff or at least another run in the Daypop Top 40.

"Well, ain't that just the bee's knees," Elaine responded on news of her prestigious appointment. "Are we gonna have some fun!" she added, rushing off to shop for a pair of thick-soled blogdancing shoes.

Building on a solid foundation, the oft-maligned Blog Sisters now boasts 22 members, most of whom secretly like men, except for Dave Winer. Celebrated for their long-winded comments and infrequent but insightful posts, the contributing Blog Sisters represent a wide cross-section of the world's female blogging population and range in age from 15 to 62. Often and unfairly called a male-bashing forum, the blog's leadership is committed to making the blog just one more Blogger-based place to talk.

Also criticized for its tagline, "Where men can link but they can't touch," Sessum assured readers that it is all a big misunderstanding.

"I do PR for a living," she apologized. "I thought it was cute. So sue me. I've made an enormous investment in this blog, what with the $12 I shelled out to get rid of the Red Cross ad at the top. All I ask in return is for people to give us a read every once in a while. With Elaine's more intimate involvement, I know members and readers alike will be pleased with our direction. And if not, they are welcome to take a flying leap."

Elaine responded to Sessum's flying leap jab: "There area a lot of women out there we have to bring into the fold, so watch that sharp tongue of yours, young lady. Save your jarring barbs for your own blog."

"Okay, you're fired," Sessum said.

"You're not respecting my feelings here," Elaine retorted. "This place is about open, honest dialogue, not uncontrolled attacks. Let's work together to find an approach that works for all of us."

"Okay, you're hired again." Sessum said.

Shortly after the rift, the two women swapped emoticons, including :-( :-) and ;-), and in an unprecedented move among bloggers, exchanged phone numbers.

About Blog Sisters

Blog Sisters is the first team blog to feature women in frightening numbers. Unlike other team blogs, Blog Sisters does not seek to limit itself or its members by stating its purpose or naming the blog after a book. With annual sales of approximately $11, Blog Sisters serves a readership in more than 170 countries around the world, give or take 120. Men of rare breeding read it in full public view; other men read it in secret, which is okay too. Committed to the principles of Sustainable Development, Blog Sisters' 22 members seek to balance life, learning, personal and family relationships, and their day jobs with blogging. For further information, visit the Blog Sisters website at http://blogsisters.blogspot.com or email the CEO at ewriter@bellsouth.net.

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